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Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence by David Amerland

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Much of the research on semantic search derives from academia, where the need to index closed sets of data (that is, university files) and retrieve information from them quickly and accurately has always provided rich ground in which to experiment. This book is based on this research, which now, thanks to Google’s move to semantic search, is finding its way into the mainstream. Paradoxically, while putting together a practical book about search, I had to spend months studying academic research papers about information retrieval. Google, which is central to so many practical things we do on the Web today, started out as a Stanford University information-retrieval project organized in 1996 by two students: Larry Page and Sergey Brin. ...

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