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1 What Is Semantic Search?
The Shift to Semantic Search
How Search Works
How Semantic Search Works
No More Games
The Semantic Search Preparation Checklist
2 What Is the Knowledge Graph?
A Knowledge Engine Rather Than a Search Engine
How the Knowledge Graph Works
Making the Connections
Your Business and the Knowledge Graph
The Knowledge Graph Preparation Checklist
3 What Is New in SEO?
What Is the “New SEO”?
How SEO Is Changing Business Practices
Your Business in a Semantic Search World
How Semantic Search Is Creating New Economies
The New SEO Preparation Checklist
4 Trust and Author Rank
Trust in a Semantic Web
Creating an Identity in a Connected World
Trust and Authority
Ranking and Reputation Scores
The Author ...