Table of Contents - Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence [Book]

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Table of Contents

Introduction

1 What Is Semantic Search?

The Shift to Semantic Search

How Search Works

How Semantic Search Works

The Semantic Search Preparation Checklist

2 What Is the Knowledge Graph?

A Knowledge Engine Rather Than a Search Engine

How the Knowledge Graph Works

Making the Connections

Your Business and the Knowledge Graph

The Knowledge Graph Preparation Checklist

3 What Is New in SEO?

What Is the “New SEO”?

How SEO Is Changing Business Practices

Your Business in a Semantic Search World

How Semantic Search Is Creating New Economies

The New SEO Preparation Checklist

4 Trust and Author Rank

Trust in a Semantic Web

Creating an Identity in a Connected World

Trust and Authority

Ranking and Reputation Scores

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