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Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence by David Amerland

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3. What Is New in SEO?

Search engine optimization (SEO) is changing. Once a “dark art” you could outsource and forget or buy-in as needed every time you noticed your website traffic dropping or your competitors’ websites doing better than yours, it has now become an integral part of your business practices and is closely integrated in your business structure. Or, at least, I hope it will be soon after reading this book.

In this chapter we see what is different in SEO, what is the “new SEO” everyone is talking about, and what you can do to take advantage of the developing trends. More importantly we see what you should do to integrate SEO in the DNA of your business.

What Is the “New SEO”?

If you’ve been reading Forbes, The Guardian (in the UK), ...

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