6. How Content Became Marketing

In the age of semantic search content has become the transactional currency used to unleash real value on the Web. When everything revolves around its existence traditional businesses are forced to become publishers and broadcasters, individuals need to become writers and photographers, and brands have to become more personable and direct. Everyone needs to remain current in their quality, fresh in their output, and constantly be producing content to define who they are and what they do.

In this chapter we see just how content production, once an SEO necessity that ticked a requirements box, suddenly became the axis around which now revolve all your marketing efforts.

The Currency of the Semantic Web

In order ...

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