7. Social Media Marketing and Semantic Search
Semantic search draws much of its power from the nuance of the connections it makes between different data points through interactions in the social web which it calls the “social signal.” The social web is made up of a number of popular social media platforms that play a key role in how search results rank in semantic search queries.
In this chapter we see exactly what the “social signal” is, how it is used, and how it relates to the content that you produce as part of your search ranking efforts. Most importantly we learn exactly what you need to do to generate it and use it to your advantage.
The Social Signal and Its Power
For most of the twentieth century power and status were signaled and defined ...