11. The Four Vs of Semantic Search

The secret to semantic search can be summarized in four words: volume, velocity, variety, and veracity. These are Big Data components, and semantic search is a Big Data manifestation. Unsurprisingly, it is governed by various combinations of these four Big Data components that hold as true for SEOs promoting a website as they do for a business or a brand promoting specific content.

In this chapter you learn exactly how the four components of semantic search impact the tools you use and the SEO practices you implement.


We talk about semantic search without much considering what it really is. The fact that there is a “search” function of some description that’s designed to find and present results to queries ...

Get Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.