No book is ever the work of one man. This one is no exception. The comment on content quality and content management and its impact on semantic search, in Chapter 6, is courtesy of Sergey Adrianov, CEO of, who was brave enough to allow me to use it. The chart on Google Search and its relationship to Google products and services, in the same chapter, is used with the kind permission of Bob Barker of Frontiercoaching ( and Thomas Power, both of whom have thoughts and ideas on how the digital domain is evolving that frequently kept me up, thinking.

This is the first book I put to paper since Google+ became part of my life. As a result I owe a huge thanks to all those who I shared snippets ...

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