Got Your Attention?

Book description


Did you know:

• Goldfish, yes, goldfish, have longer attention spans than we humans do?

• One in four people abandons a website if it takes longer than four seconds to load?

Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in?

Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract?

You don't have to imagine it, Sam Horn has created it. Sam's innovative techniques have helped her clients close deals and raise millions of dollars and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Introduction: What is INTRIGUE and Why Is It Important?
  7. Part I: I = INTRO: Open with an INTRO that Has People at Hello
    1. Chapter 1: Ask “Did You Know?” Questions
    2. Chapter 2: Show Them the Fish
    3. Chapter 3: Share What’s Rare
    4. Chapter 4: Turn a No into a Yes
    5. Chapter 5: Psych Yourself Up, Not Out
  8. Part II: N = NEW: It’s Not Enough to Be True; It Needs to Be NEW
    1. Chapter 6: Create the Next New Thing
    2. Chapter 7: Keep Current
    3. Chapter 8: Look at the World with Reawakened Eyes
    4. Chapter 9: Cause Aha’s with Ha-Ha’s
  9. Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT
    1. Chapter 10: Keep it Brief or They’ll Give You Grief
  10. Part IV: R = REPEATABLE: If People Can’t REPEAT It; They Didn’t Get It
    1. Chapter 11: Craft a Phrase-that-Pays
  11. Part V: I = INTERACT: Don’t Just Inform, INTERACT
    1. Chapter 12: Never Again Deliver an Elevator Speech
    2. Chapter 13: Create Mutually Rewarding Conversations
    3. Chapter 14: Facilitate Interactive Meetings and Programs
  12. Part VI: G = GIVE: GIVE Attention First
    1. Chapter 15: Customize to Connect
    2. Chapter 16: Listen Like You Like to Be Listened To
  13. Part VII: U = USEFUL: If It Isn’t Actionable, It Isn’t USEFUL
    1. Chapter 17: Establish Real-World Relevance
    2. Chapter 18: Offer Options, Not Orders
  14. Part VIII: E = EXAMPLES: Don’t Tell Stories; Share Real-World EXAMPLES
    1. Chapter 19: Illustrate Ideas with Dog on a Tanker Examples
    2. Chapter 20: Put People in the SCENE
  15. Summary and Action Plan: What’s Next?
    1. Chapter 21: Expand Your Influence—For Good
  16. The INTRIGUE Creed
  17. The INTRIGUE Quiz
  18. Notes
  19. Acknowledgments
  20. Index
  21. About the Author
  22. We Want to Hear from You!

Product information

  • Title: Got Your Attention?
  • Author(s): Sam Horn
  • Release date: April 2015
  • Publisher(s): Berrett-Koehler Publishers
  • ISBN: 9781626562523