Got Your Attention?

Table of contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Dedication
5. Contents
6. Introduction: What is INTRIGUE and Why Is It Important?
7. Part I: I = INTRO: Open with an INTRO that Has People at Hello
   1. Chapter 1: Ask “Did You Know?” Questions
   2. Chapter 2: Show Them the Fish
   3. Chapter 3: Share What’s Rare
   4. Chapter 4: Turn a No into a Yes
   5. Chapter 5: Psych Yourself Up, Not Out
8. Part II: N = NEW: It’s Not Enough to Be True; It Needs to Be NEW
   1. Chapter 6: Create the Next New Thing
   2. Chapter 7: Keep Current
   3. Chapter 8: Look at the World with Reawakened Eyes
   4. Chapter 9: Cause Aha’s with Ha-Ha’s
9. Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT
   1. Chapter 10: Keep it Brief or They’ll Give You Grief
10. Part IV: R = REPEATABLE: If People Can’t REPEAT It; They Didn’t Get It
    1. Chapter 11: Craft a Phrase-that-Pays
11. Part V: I = INTERACT: Don’t Just Inform, INTERACT
    1. Chapter 12: Never Again Deliver an Elevator Speech
    2. Chapter 13: Create Mutually Rewarding Conversations
    3. Chapter 14: Facilitate Interactive Meetings and Programs
12. Part VI: G = GIVE: GIVE Attention First
    1. Chapter 15: Customize to Connect
    2. Chapter 16: Listen Like You Like to Be Listened To
13. Part VII: U = USEFUL: If It Isn’t Actionable, It Isn’t USEFUL
    1. Chapter 17: Establish Real-World Relevance
    2. Chapter 18: Offer Options, Not Orders
14. Part VIII: E = EXAMPLES: Don’t Tell Stories; Share Real-World EXAMPLES
    1. Chapter 19: Illustrate Ideas with Dog on a Tanker Examples
    2. Chapter 20: Put People in the SCENE
15. Summary and Action Plan: What’s Next?
    1. Chapter 21: Expand Your Influence—For Good
16. The INTRIGUE Creed
17. The INTRIGUE Quiz
18. Notes
19. Acknowledgments
20. Index
21. About the Author
22. We Want to Hear from You!