Chapter 3

Share What’s Rare

Anyone who waits for recognition is criminally naive.


Many people are humble to a fault when trying to get their decision-makers’ attention. Humility is a lovely trait but, taken to an extreme, it can become your Achilles’ heel. Understand that business communication is a competition for your customers’ attention. You can’t afford to be subtle and wait for them to recognize your value. That’s naive, idealistic, way too passive.

It’s up to you to share what’s rare so you’re the one decision-makers notice. Your ability to do this can be a career-maker or career-breaker.

My son Tom is an excellent example of how taking responsibility for sharing how you’re rare can help you land your dream ...

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