O'Reilly logo

Got Your Attention? by Sam Horn

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The INTRIGUE Creed

If you want to succeed, choose to INTRIGUE.

SAM HORN

I = INTRO: Craft an INTRO that has people at hello. Get eyebrows up. Ask “Did you know?” Show them the fish. Turn a no into a yes. Share what’s rare. Psych yourself up, not out.

N = NEW: It’s not enough to be true; it must be NEW. Keep current. Create the next new thing. Cause aha’s with ha ha’s. Ink it when you think it. Look at the world with reawakened eyes.

T = TIME-EFFICIENT: Win trust by being TIME-EFFICIENT. Keep it brief, or they’ll give you grief. Swaddle your communication. Put a ThunderShirt on emails and meetings.

R = REPEATABLE: If they can’t REPEAT it, they didn’t get it. Craft a phrase-that-pays that resonates. Pause and punch. Coin a rally cry with rhythm, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required