Introduction

What Is INTRIGUE and Why Is It Important?

I think the one lesson I have learned is that there is no substitute for paying attention.

TV ANCHOR DIANE SAWYER

Did you know goldfish, yes, goldfish, have longer attention spans than we humans do?

Nine seconds to our eight. At least that’s what Harvard Business School researcher Nancy F. Koehn reported in a February 2014 Marketplace Business article.1

It gets worse. Fast Company reported in March 15, 2012, that one in four people abandon a website if it takes longer than four seconds to load. And Drs. Jacqueline Olds and Richard Schwartz reported in the Utne Reader, “Two recent studies suggest our society is in the midst of a dramatic and progressive slide toward disconnection.”2

Clearly, ...

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