1. Ryssdal, Kai. “Goldfish have longer attention spans than Americans, and the publishing industry knows it.” Marketplace Business. 11 February 2014. Web.

2. Olds, Jacqueline, and Richard Schwartz. “The Lonely American.” Utne Reader. April 2009. Web.

Chapter 1

3. Perman, Stacy. “Making a Profit and a Difference.” Business Week. April 3, 2009. Web.

4. Keener, Sean. Web.

5. Smith, Jacqueline. ...

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