Part I

INTRIGUE

I = INTRO

Open with an INTRO that Has People at Hello

I’m afraid of nothing except being bored.

ACTRESS GRETA GARBO

Garbo’s not the only one afraid of being bored.

People today are impatient.

Their internal clock starts ticking the moment you start talking.

They’re wondering, “Will you be a bore, snore, or chore?”

If they don’t see or hear something in the first minute (or first page) that earns their favorable attention; It’s NEXT and they’re on to something else.

In this section, you’ll discover a variety of ways to craft openings that have people at hello.

Keep your W5 Form in front of you as you read these chapters so you can be thinking about which of these openings would earn people’s interest and motivate them to put things ...

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