T = TIME-EFFICIENT
Win Trust by Being TIME-EFFICIENT
If you don’t have anything to do, don’t do it here.
A premise of INTRIGUE is that people are chronically impatient.
Their internal clock is always ticking.
We have to prove, and keep proving, we’re a good use of their time and attention.
If we don’t, they will mentally move on to something that is.
This section has a variety of ways to keep your interactions concise and to the point, so people can trust you will be time and attention well spent.