Part III

INTRIGUE

T = TIME-EFFICIENT

Win Trust by Being TIME-EFFICIENT

If you don’t have anything to do, don’t do it here.

OFFICE POSTER

A premise of INTRIGUE is that people are chronically impatient.

Their internal clock is always ticking.

We have to prove, and keep proving, we’re a good use of their time and attention.

If we don’t, they will mentally move on to something that is.

This section has a variety of ways to keep your interactions concise and to the point, so people can trust you will be time and attention well spent.

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