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Got Your Attention? by Sam Horn

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Part VIII

INTRIGUE

E = EXAMPLES

Don’t Tell Stories; Share Real-Life Examples

In influencing others, example is not the main thing; it’s the only thing.

HUMANITARIAN ALBERT SCHWEITZER

In this section, you’ll discover that illustrating your ideas with re-enacted examples is one of the single best things you can do to connect with people.

Why can we read novels for hours at a time and it’s not hard work?

It’s because authors put us in the scene so we’re there. They reenact conversations so we care.

This is the opposite of INFObesity, defined by Macmillan Dictionary as “the condition of continually consuming large amounts of information, especially when this has a negative effect on a person’s well-being and ability to concentrate.”

Learning how ...

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