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Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU by Catherine Kaputa

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CHAPTER 1Welcome to the Job Hunt, Twenty-First-Century Style

Do you recognize this new graduate? She could be your college roommate. He could be your son. Or she could be the person looking at you in the mirror.

As a college student, “Erin Jones” was bright-eyed and optimistic. A psychology major, she loved her classes and university life. Now that she’s out looking for a job, she’s frustrated, anxious, and at times downright miserable.

No matter what job she applies for, somehow she seems to lack the right stuff. Erin spent days preparing to talk about her courses, internships, and personal strengths for a job interview in the marketing department at a well-known company. The interviewer’s first question: “What do you think about the story in ...

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