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Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU by Catherine Kaputa

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CHAPTER 7Creating a Personal Brand That’s in Demand

Your professional image and reputation—your personal brand—is valuable. It’s important for people to think well of you. In a competitive society, the best way to stand out is to have an appealing image and career identity. The image and perceptions others have about you matter—if you want to be hired, get promoted, and do just about anything that involves other people.

Now, you may think that your image, particularly your self-presentation, is superficial and shouldn’t be an important factor in judging your worth. What about your grades, coursework, test scores, internships, and degree? How about your communications skills or your personality? How much should each of these things count?

You ...

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