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Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU by Catherine Kaputa

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CHAPTER 8Your Career Identity on the Internet and Social Media

Conveying your career identity is just a Google or a Bing away. The professional identity that you’ve worked hard to create at college can be made more valuable with online tools or be destroyed in a nanosecond if something negative starts trending.

If people want to know about you, they’re going to search the Internet to find out. That’s true whether they’re considering you for a job interview, a date, or as a networking contact.

If you have a weak profile online, recruiters and hiring managers are likely to discount your abilities. “John must be better than Sally since he has a strong career identity online,” is how the thinking goes. If you don’t show up on major search engines ...

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