
THE POSTWAR WORLD 1950–2000III
POSTMODERNISM AND BEYOND 1966–19957
1967
Since the early 1960s, Robert Venturi (b. 1925)
has challenged our existing assumptions about
graphic design and the built environment. He
has been a controversial critic of corporate
modernism and elitist architecture and a
proponent of graphic iconography found in the
modern landscape. For many, his unorthodox
approach marked the advent of the postmod-
ernist era and redefined the course of contem-
porary graphic design and architecture. Venturi
is an American architect, founding principal of
Venturi Scott Brown and Associates (est. 1964),
and a major figure in twentieth-century ...