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DOUGLAS LEIGH AND
THE SIGN SPECTACULAR
WRIGLEY'S SPEARMINT GUM SPECTACULAR
New York, New York, USA
Dorothy Shepard (1906–2000), Designer
birthplace unknown
1936
Douglas Leigh (1907–1999) was an American
advertising executive, lighting designer, and a
pioneer in sign design and outdoor advertising.
From the early 1940s to the 1960s, he literally
changed the face of Times Square on a regular
basis with new and exciting sign technologies.
After financing his own education at the
University of Florida by purchasing the exclu-
sive right to sell advertising for the university’s
yearbook, he became a top salesman for a local
sign company in Birmingham, ...