
THE MODERN AGE 1900–1950II
STYLE AND THE MASS MARKET 1924–19473
THE MODERN RETAILER
HOFFRITZ FOR CUTLERY
New York, New York, USA
Morris Lapidus (1902–2001), Architect
Odessa, Ukraine
FORSYTHE SHOES
New York, New York, USA
Morris Lapidus (1902–2001), Architect
Odessa, Ukraine
19471937
In the 1930s and 1940s, a new approach to
the design of the modern retail built environ-
ment took hold in major urban cities around the
world. At the forefront of this new movement
was architect Morris Lapidus (1902–2001).
Lapidus made a significant impact on the design
of the modern commercial retail store, since he
was one of the first designers to utilize expan-
sive glass ...