
THE POSTWAR WORLD 1950–2000III
MODERNISM AND THE INTERNATIONAL STYLE 1950–19796
JOSEF MÜLLER-BROCKMANN
SWISS AUTOMOBILE CLUB
ACCIDENT BAROMETER
Paradeplatz, Zurich, Switzerland
Josef Müller-Brockmann (1914–1996), Designer
Zurich, Switzerland
1952
During the 1950s, Josef Müller-Brockmann
(1914–1996) explored the theories of nonrep-
resentational abstraction, visual metaphor,
subjective graphic interpretation, and construc-
tive graphic design, based on the sole use
of geometric elements without illustration,
nuance, or embellishment. He was one of the
pioneers of functional, objective graphic design
and the Swiss International Typographic Style,
as well ...