
THE POSTWAR WORLD 1950–2000III
MODERNISM AND THE INTERNATIONAL STYLE 1950–19796
THE FIRST AMERICAN MODERNIST—
LESTER BEALL
INTERNATIONAL PAPER COMPANY
CORPORATE IDENTITY PROGRAM
New York, New York, USA
Lester Beall (1903–1969), Designer
Kansas City, Missouri, USA
1960
In the late 1950s, Lester Beall (1903–1969)
became well known for his work in the area of
corporate identity for several American corpora-
tions, including Emhart Manufacturing, Titeflex
Inc., and International Paper Company. Beall
was one of the first American graphic designers
to adopt modernist design principles of pure
geometry and abstraction in his broad-based
consultant work. In 1937 ...