
THE POSTWAR WORLD 1950–2000III
MODERNISM AND THE INTERNATIONAL STYLE 1950–19796
MOBIL OIL AND
THE SUBURBAN LANDSCAPE
MOBIL OIL SERVICE STATION
United States
Chermayeff & Geismar Associates (est. 1957), Designers
New York, New York, USA
1964
In the 1950s and 1960s, Mobil Oil had to
confront a new and critical issue that impacted
their current graphic identity and brand. As
more and more Americans migrated to the
suburbs, oil companies such as Mobil realized
that building of their service stations was being
prohibited in new residential communities due
to the less-than-graceful physical appearance
of their retail outlets, long noted for visual
chaos ...