
THE POSTWAR WORLD 1950–2000III
MODERNISM AND THE INTERNATIONAL STYLE 1950–19796
LOU DORFSMAN, HERB LUBALIN, AND
GASTROTYPOGRAPHICALASSEMBLAGE
CBS HEADQUARTERS CAFETERIA MURAL
OR GASTROTYPOGRAPHICALASSEMBLAGE
New York, New York, USA
Lou Dorfsman (1918–2008), Herb Lubalin (1918–1981),
Designers
New York, New York, USA
1965
In September 1965, an employee cafeteria–
lounge opened on the twentieth floor of CBS’s
new headquarters building in New York City.
On the entire eastern wall of this public space
was a seminal example of graphic design in the
built environment—a 40-foot- (12.2 m) long by
8 ½-foot- (2.6 m) high typographic tour de force
conceived and ...