Music creates a structure through rhythm, the repetition and variation of groups of notes. When we hear a musical phrase, we hear the timing of each note and mentally record the spacing from one note to the next. If the rhythm is memorable, we will recognize it every time it is repeated or varied throughout the musical composition.
Rhythm in design works the same way. When you put together a sequence of items for your viewer, you can arrange them rhythmically to make them memorable and moving. This goes beyond the concept of repetition we explored earlier, as you can create visual rhythm in a number of ways.
Repetitive rhythm is the successive appearance of groups of elements. A flow of elements with variation ...