Package Composition

When working with 3D designs, a designer has both the benefit and the challenge of using many surfaces to communicate. A standard rectangular carton has six sides, each of which is your responsibility. Approach this with care, because the placement of information and graphic elements is essential to your carton's visibility and branding. Let's discover how.

Visibility

The store shelf is a crowded and competitive place, and you must always remember that when coming up with a new design. A too-modest package can easily be overshadowed by its neighbors.

There's one way to prevent this: Research! The simple secret to standing out is to conduct thorough research into competitors of your package. Take a trip to the store and see ...

Get Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.