Contents

Introduction

1Research

1.1The Design Brief

A2/SW/HK, London

1.2Mapping /Modeling

Dubberly Design Office, San Francisco

1.3The Client

Johnson Banks, London

2Inspiration

2.1Found Objects

Melle Hammer, Amsterdam Yara Khoury, Beirut

2.2Materials

Graphic Thought Facility, London

2.3Collage

Skolos Wedell, Boston

2.4Synaesthesia

James Goggin, Chicago

3Drawing

3.1Thumbnails

Michel Bouvet, Paris

3.2Sketchbooks

Ed Fella, Los Angeles

3.3Type Design

Cyrus Highsmith, Providence

4Narrative

4.1Book Design

Lorraine Wild, Los Angeles

4.2Virtual Models

Me Company, London

5Abstraction

5.1Symbol

Ahn Sang-Soo, Seoul

5.2Type as Image

Ralph Schraivogel, Zurich

5.3Identity

Michael Bierut, New York

6Development

6.1Iteration

Philippe Apeloig, Paris

6.2Systems ...

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