Graphic Design That Works

Text (DS)

Job:12-84823 Title:RP-Graphic Design That Works

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golden books

Presenting Entertainment

Golden Books needed an interesting and captivating way to

announce to prospective buyers their acquisition of the

rights to use Nickelodeon characters in their books. “They

were really excited about it, and they wanted their sales

staff to be really excited about it,” recalls SJI Associates

president, Suzy Jurist. “So, they hired us to come up with a

sales kit that would give Nickelodeon its own presence. We

really tried to talk to the brand of Nickelodeon while letting

the inside pages speak to the individual properties of

Nickelodeon.”

Because the promotional piece had to be functional as

well as visually appealing, the design team came up with

a binder design that wraps backwards around itself and

becomes a self-standing sales tool. The custom binder

houses several divider pages, information about the books,

and a CD-ROM. “It needed to be in a presentation format so

that the salespeople didn’t have to hold it,” adds Jurist. “It

ABOVE: The fun and inviting

promotional kit folds back

on itself to become a self-

standing presentation binder.

CLIENT:

Golden Books is a publisher

of children’s books and

entertainment.

FIRM:

SJI Associates Inc.

ART DIRECTOR:

Jill Vinitsky

DESIGNER:

Alex Rekasi

ILLUSTRATIONS:

Nickelodeon

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Text (DS)

Job:12-84823 Title:RP-Graphic Design That Works

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175# Dtp:22 Page:269

NEW)

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ABOVE: The interior dividers help

to organize the sales information

on various books based on

Nickelodeon’s line of characters.

What Works

The childlike shape and vibrant color scheme helped to

attract attention to the Nickelodeon brand. The eye-catching

promotional package, functioning not only as a brochure

but also as a presentation binder, made it easy for the

sales staff to introduce and promote the new line of books

to prospective customers. “It was received incredibly well

not only by the sales staff but also by the people they were

selling to,” offers Jurist.

also made it easier to flip through the different sections.”

To come up with just the right structure, the project designer

did extensive research—analyzing the design of other

sales kits and their approach to children’s graphics. “The

main thing was to communicate a very friendly and open

feeling, being careful not to be too strict or stuffy,” says

designer Alex Rekasi. “Both the fonts and the graphics

needed to be light-hearted and communicate easily.” Using

arrows and stripes, the playful and friendly promotional kit

draws the reader’s attention into the content. “It’s an

intriguing piece that makes you want to open it,” notes

Jurist. “Once you are in it, it is very well organized.” All of

the logos, artwork, and color schemes were provided by

Nickelodeon. The binder, wrapped with a 70-lb. litho sheet,

was printed in four-color process with a gloss film lamination

on top. The interior divider pages were also printed in

process with a gloss film lamination on both sides. Only

100 were produced.

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