Book Description
Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally.
Table of Contents
- Cover
- Title Page
- Dedication
- Contents
- {Introduction } The Designer as Chef
-
Basic Techniques
- Preliminary Prep
- The Basics of Building a Strong Composition
- Defining Clear Visual Hierarchy
- Symmetry and Asymmetry
- Working with Imagery
- Using Abstract Form
- Creating Visually Dynamic Color Relationships
- Using Color to Enhance Messaging
- Exploiting Color to Enhance Hierarchy
- Limiting (and Maximizing) the Palette
- Quick, Easy Coding Strategies
- Choosing and Combining Typefaces
- Creating Visual Dialogue between Type and Imagery
- Crafting Reader-Friendly (and Beautiful!) Text
- Effectively Using a Column Grid
-
Graphic Ingredients
- Pictorial Staples Icons, Abstract Forms, Patterns, and Varied Image Treatments
- Chromatic Flavors Color Palettes Organized Visually and by Concept
- Typographic Confections Typeface Combinations, Treatments, and Embellishments
- Spatial Presentations Grid Structures, Cropping Strategies, and Proportion Concepts
-
Project Recipes
- Appetizers And Takeout Cover Designs, Image-Based Advertisements, and Website Home Pages
- First Courses Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display
- Large Plates And Entrees Packaging Systems, Content-Rich Websites, and Extended Publication Formats
- The Dessert Tray A Selection of Purely Typographic Solutions
- Index by Subject
- Directory of Contributors
- Acknowledgments
- Copyright Page