Graphic Designer's Essential Reference

Table of contents

1. Cover
2. Title Page
3. Dedication
4. Contents
5. {Introduction } The Designer as Chef
   1. How to Use This Book
6. Basic Techniques
   1. Preliminary Prep
   2. The Basics of Building a Strong Composition
   3. Defining Clear Visual Hierarchy
   4. Symmetry and Asymmetry
   5. Working with Imagery
   6. Using Abstract Form
   7. Creating Visually Dynamic Color Relationships
   8. Using Color to Enhance Messaging
   9. Exploiting Color to Enhance Hierarchy
   10. Limiting (and Maximizing) the Palette
   11. Quick, Easy Coding Strategies
   12. Choosing and Combining Typefaces
   13. Creating Visual Dialogue between Type and Imagery
   14. Crafting Reader-Friendly (and Beautiful!) Text
   15. Effectively Using a Column Grid
7. Graphic Ingredients
   1. Pictorial Staples Icons, Abstract Forms, Patterns, and Varied Image Treatments
   2. Chromatic Flavors Color Palettes Organized Visually and by Concept
   3. Typographic Confections Typeface Combinations, Treatments, and Embellishments
   4. Spatial Presentations Grid Structures, Cropping Strategies, and Proportion Concepts
8. Project Recipes
   1. Appetizers And Takeout Cover Designs, Image-Based Advertisements, and Website Home Pages
   2. First Courses Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display
   3. Large Plates And Entrees Packaging Systems, Content-Rich Websites, and Extended Publication Formats
   4. The Dessert Tray A Selection of Purely Typographic Solutions
9. Index by Subject
10. Directory of Contributors
11. Acknowledgments
12. Copyright Page