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Graphic Designer's Essential Reference by Timothy Samara

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Creating Visually Dynamic Color Relationships

Understanding how to use color effectively depends first on understanding its visual attributes—how colors are identified, how they can be varied, and the optical effects they have on each other in juxtaposition. Every color has a core identity, or hue; a color is first generally recognized as blue or green or orange. Any hue, however, may be intense or dull (degrees of saturation); it may also be dark or light (degrees of value); and it may be perceived as cool or warm (degrees of temperature).

Palettes Based on Chromatic Interaction

The first direction a designer may pursue in developing a color palette for a project is that of optical interaction. Creating a rich palette depends on combining colors ...

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