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Graphic Designer's Essential Reference by Timothy Samara

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Quick, Easy Coding Strategies

Color is very effective for coding—using different colors to identify parts of a system, sections in publications, or counterparts in a line of products. When using color this way, the designer’s first concern must be what the needs of the audience might be in terms of understanding how the coding relates the parts to each other. If the project is a packaging system, for instance, are all the products being packaged remarkably different or does each represent a grade or level? Is there one family of products, or are there several related lines, each with its own subproducts? The answers to questions such as these will help determine the complexity that the color coding must address and, therefore, how much variation ...

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