Graphic Designer's Essential Reference

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Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn

#175 Dtp:204 Page:8

001-035_26153.indd 8 7/12/11 10:31 AM

(Text)

I have often compared graphic designers and the work they

do—composing visual stimuli and organizing it into clear

and dynamic structures—to architects, chefs, and musical

conductors. Each confronts an empty space, charged with

the task of producing a memorable, meaningful, and

hopefully enjoyable experience. To do so, each peruses his

or her catalog of content, styles, methods, and details to

envision an end result that will speak to his or her audience

with depth, drawing on the history of his or her particular ...