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33 Type As Image: Form Manipulations 108
34 Type As Image: Pictorializations 110
35 Typeface Selections: Historical 112
36 Typeface Selections: Moods and Concepts 114
37 Typeface Combinations: Editorial Style Mixes 116
38 Editorial Elements: Hierarchic Pair Structures 118
39 Editorial Elements: Initial-Cap Treatments 120
40 Editorial Elements: Paragraph Breaks 122
41 Editorial Elements: Callout Treatments 124
42 Editorial Elements: Caption Treatments 126
43 Editorial Elements: Folios and Runners 128
44 Text Structures: Hierarchic: Columnar 130
45 Text Structures: Irregular Shaping 132
46 Text Structures: Informational Listings 134
47 Text Structures: Tabular Data 136
48 Embellishments: Directionals and Dingbats 138
TYPOGRAPHY IS A DYNAMIC, universal element critical to the
success of any design project. The texture of letters and words,
sentences and paragraphs, bold headlines and callouts—from
the most delicate script to the heaviest slab serif—can be manip-
ulated into expressive confi gurations that make reading easier
and transform text into image. Choosing the best fonts to com-
bine for any project is an exercise in textural contrast, weight,
scale, and visual impact. The designer who appreciates the
subtleties among serifs and sans will be able to create a successful
architecture for any typographic page, no matter how complex.
A full library of typeface combinations is available here, along
with all the elements a designer needs to enhance the typograph-
ic page: titling and subtitling confi gurations; ideas for text entry
points, drop caps, and paragraph separators; an array of options
for text shapes, pull quotes, lists, and captions; and last but not
least, a selection of typographic embellishments, dingbats, and
decorative details.
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108
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
Midline Break: Perspective
330 01
Outline with Periodic Breaks
33009
Horizontal Band Reversal
33017
Linear Drawing with Baseline Shift
33002
Mask of Texture
33010
Digital Edge Distortion Filter
33018
Exterior Contour Rough Bleed
33003
Stroke/Counterform Reversal
33011
Digital Edge Distortion Filter
33019
Vertical Inline Fracturing
33004
Pictorial Inclusion in Counterform: Symbol
3301 2
Digital Scraping Texture
33020
Transparent Glass Effect with Highlight Edges
33005
Convex Distortion with Angled Fracture
3301 3
Positive/Negative Repeat with Offset
33021
Photocopier or Scanner Move/Distortion
33006
Irregular Contour Distortion
3301 4
Outline: Broken or Dotted Stroke
33022
Mask of Photographic Image
33007
Horizontal Splicing and Recomposition with Size Changes
3301 5
Ink Wash Rendering
33023
Mask of Abstract Form Language
33008
Pictorial Substitution: Icon
3301 6
Pictorial Substitution: Photographic Image
33024
TYPE AS IMAGE Form Manipulations
33
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TYPOGRAPHIC STYLINGS
GRAPHIC ELEMENTS
Reversal from Geometric Planes
33025
Refl ection Effect
33033
Beveled Extrusion with Drop Shadow
33041
Bezier Point Pull-Distortion
33026
Perspective Distortion
33034
Extrusion with Reversed Face
33042
Digital Skew with Horizontal Line Pattern
33027
Texturizing
33035
Neon-Effect Double Outline
33043
Reversal and Integration with Paint Spatter
33028
Scratch and Ink Bleed Rendering
33036
Blurred Wave Distortion
33044
Digital Paint and Transparency Effect
33029
Pictorial Inclusion: Icon
33037
Texturizing with Radial Motion Blur
33045
Reversal over Offset or Rotated Shape
33030
Cut-and-Paste Tape Reconstruction
33038
Ripple Distortion and Bloating Effect
33046
Digital Blur Filter
33031
Horizontal Line Pattern with Selective Toning
33039
Drawing and Scratching Disruption
33047
Vertical Splicing with Baseline Shifts
33032
Fat-Nib Felt Marker Rendering
33040
Crumpled Surface
33048
Letters and words may be transformed into
compelling images through any number
of alterations, from simple texturizing to
distorting, splicing, and deconstructing.
Such manipulations may serve a purely
visual function
—
helping to integrate the
typographic form with other pictorial matter
by creating parity in form
—
and they may also
work toward evoking concepts, supporting
the meaning of the words through the method
of manipulation. Shown here is a compendium
of the nearly limitless possibilities for typo-
graphic expression.
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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
TYPE AS IMAGE Pictorializations
34
Music
340 01
Serene
34009
Industry
34017
Architecture
34002
Unseen
34010
Dance
34018
Rage
34003
Urban
34011
Art
34019
Technology
34004
Mysterious
3401 2
Glass
34020
Despair
34005
Faith
3401 3
Reason
34021
Joy
34006
Catalyze
3401 4
Animal
34022
Evolution
34007
Mathematics
3401 5
Violence
34023
Frenzied
34008
Tool
3401 6
Nature
34024
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