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Graphic Designer's Essential Reference by Timothy Samara

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This category of project’s serves to transition between
the introductory impact of a visual communication and
its main message, or as a lead-in to more complex proj-
ects of a serial or sequential nature. Type plays a greater
role in these communications—storefront displays,
editorial page spreads, and advertising campaigns—but
imagery remains a strong component.
SETTING THE STAGE
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Projects in This Section
...............................................................
simple editorial pages
NEWSLETTER/MAGAZINE
FEATURE
...............................................................
retail display
STOREFRONT WINDOW
PROMOTION
...............................................................
poster/ad campaign
KIOSK OR SINGLE-PAGE
FORMAT
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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}188
(Text)
SIMPLE EDITORIAL PAGES
Project Communication Brief
............................................................................................................
Communicate the fi nancial subject of the feature article.
Organize the editorial content with images and the newsletters table of contents.
Refer to the client’s core activities: building low-income
housing, refurbishing neglected properties, and developing public
green spaces and gardens.
Indicate the publications seasonal period.
Text Element Translations
............................................................................................................
Article Headline
Welcome to the Jungle: Navigating the Nonprofi t Venture Capital Market
Article Deck
In today’s volatile economy, many venture capital fi rms are delaying
investment until they see the prospect of a good return—often preventing early
initiatives that could ensure such certainty.
Article Callout
We have to look rational, but part of the equation is passion.
Walter Rosegarten, Venture Capitalist
Newsletter Masthead
Urban Hope Quarterly/October 2012 /Volume 5, Issue 02
Body copy and contents listing elements in this project
are represented by dummy text.
NEWSLETTER/MAGAZINE FEATURE| Nonprofi t Organization
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SETTING THE STAGE
PROJECT STRATEGIES
PICTO
04017 47
04019 47
04029 47
06005 50
CHROMA
20047 81
20064 81
TYPO
37048 117
38017 118
40002 122
41001 124
42012 126
44017 130
46011 134
SPATIAL
49046 143
49048 143
51017 147
57002 158
PICTO
02090 43
02104 43
04017 47
04030 47
18049 75
CHROMA
21046 83
TYPO
37038 117
38034 119
41027 125
42008 126
44017 130
46010 134
SPATIAL
52011 148
57004 158
PICTO
02030 42
04012 46
04032 47
CHROMA
21022 82
21023 82
TYPO
37048 117
38025 119
39026 121
40002 122
40020 123
40029 123
41005 124
42019 127
46045 135
SPATIAL
53017 151
57003 158
VISUAL PROFILE
Dynamic Color
4
Dimensional
4
Physical
4
Icon Detailing
4
Organized
4
Industrial
4
Journalistic
4
Subtly Playful
VISUAL PROFILE
Complex
4
Accessible
4
Layered
4
Graphing Reference
4
Iconic
4
Constructing
4
Organized
4
Financial Emphasis
4
Sophisticated
4
Formal
VISUAL PROFILE
Geometric
4
Ordered
4
Simple
4
Clean
4
Academic
4
Formal
4
Rigorous
4
Ecological
4
Urban
4
Journalistic
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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
These pages from an event invitation show a rich
combination of illustrative elements—colorized
photographs, ornamental patterns, and border
treatments—supported by detailed typography
that uses line rules, patterns, initial numerals, and
colored text.
IDEAS ON PURPOSE
NEW YORK, NY
|
UNITED STATES
Using a common, stylized icon of the female
form as a primary image in this brochure—for the
cover, as part of a photographic illustration, and
as the basis for charts—underscores statistical
information and reinforces a projection of female
worker identity.
KYM ABRAMS DESIGN
CHICAGO, IL
|
UNITED STATES
An exciting mix of such illustrative elements as
vector silhouettes, scribbles, arrows, icons, and
grids combines with a soft, neutral sans serif
to create an engaging publication for students.
FORM LONDON
|
UNITED KINGDOM
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