Graphic Designer's Essential Reference

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This quarterly newsletter mixes a variety of illustration styles

—

high-contrast photography, vector objects, and engraving

—

with

contemporary sans serif faces and Victorian layout and text

detailing to evoke the hip, yet timeless, character of the dive bar

billiards enthusiast.

JASEN D. ROLFE LEXINGTON, MA

|

UNITED STATES

Starkly defi ned spatial divisions across

the width of this magazine page spread

establish a strong compositional

geometry which the various elements

alternately complement and contrast.

The boundary between image and

negative space is crossed by the deck,

but repeated by the text block. The

architectural qualities of the layout are

contrasted by the roundness of the title

form, yet the tree’s arc is repeated in

by the accented lowercase e. Diagonals,

differing line weights, and scale within

the image are restated by the sizes,

weights, and positioning of the typo-

graphic elements.

JOSEPH CASERTO

ART DIRECTION AND DESIGN

BROOKLYN, NY

|

UNITED STATES

PROJECT STRATEGIES

SETTING THE STAGE

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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

{}

192

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PICTO

04001 46

04019 47

06022 51

07009 52

07015 52

CHROMA

20003 80

20025 80

20035 80

TYPO

37048 117

38038 119

38043 119

40009 122

41029 125

42024 127

44017 130

44019 130

46026 135

SPATIAL

49008 142

53026 151

PICTO

04026 47

05022 49

17069 73

CHROMA

19026 78

25002 90

TYPO

33021 108

34028 111

37025 117

38007 118

38017 118

40005 122

41009 124

42004 126

44012 130

46012 134

SPATIAL

49052 143

53026 151

55007 154

56021 157

PICTO

04001 46

04009 46

04032 47

06005 50

CHROMA

21039 83

25002 90

TYPO

37038 117

38017 118

38038 119

40009 122

41009 124

44002 130

44026 131

46013 134

SPATIAL

52022 149

56003 156

56027 157

57006 158

VISUAL PROFILE

Metaphorical

4

Illustrative

4

Inviting

4

Diverse

4

Personal

4

Metaphorical

4

Narrative

4

Hierarchic

4

Navigable

VISUAL PROFILE

Geometric

4

Hierarchic

4

Journalistic

4

Ecological

4

Urban

4

Architectural

4

Businesslike

VISUAL PROFILE

Modular

4

Precisely Organized

4

Dramatic Depth

4

Textural

4

Gritty

4

Businesslike

4

Urban

Interactive

4

Confrontational

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SETTING THE STAGE

PROJECT STRATEGIES

This sleek layout for a report related to

urban poverty juxtaposes stately, almost

bookish, typography

—

in a quiet mix of

serif and sans serif faces

—

with selectively

toned images in which focal points are

silhouetted in vivid color.

IDEAS ON PURPOSE

NEW YORK, NY

|

UNITED STATES

Basic geometric shapes frame text columns, integrating them in

the compositional spaces of dramatically cropped color photographs.

Typographic callouts are treated with a linear pattern.

CREUNA OSLO

|

NORWAY

193

For a product catalog, jewelry is

presented in varying layouts on a

consistent grid structure, with page

colors responding to the particular

metal used in the work.

SUNG SOO SONG

NEW YORK, NY

|

UNITED STATES

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Geometric forms, abstracted from furniture, architecture,

and science diagrams, compose the section-opener pages in

this furniture brochure. Offsetting their cold linearity is the

fact that they were drawn by hand. Overprinted colors in

muted, complementary palettes enrich the chromatic experi-

ence. The typography alternates between hard-edged sans

serif display and sharply elegant serif text.

PEOPLE DESIGN GRAND RAPIDS, MI

|

UNITED STATES

194

This annual report is unconventionally

formatted as an accordion-fold booklet.

One side presents upper-level messaging—

an overview of business performance

integrated with texture-treated slices of

photography—while the other shows

saturated, full-bleed photographs alternat-

ing with large typographic highlights.

The fi nancial tables are bound in as a

saddle-stitched booklet, continuing

the linear elements established in the

other pages.

ANN IM SUNWOO

NEW YORK, NY

|

UNITED STATES

GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

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SETTING THE STAGE

PROJECT STRATEGIES

Spreads from Beacon Magazine exhibit

the overall visual unity provided by a

tight, eight-column grid and single

typeface family

—

in this case, a slightly

condensed sans serif with rounded ter-

minals that is both strong and friendly.

CREUNA OSLO

|

NORWAY

This season brochure for a dance company features

closely cropped black-and-white photographs of dancers,

overlaid with colored cutouts derived from the shapes

within the images. A neutral typographic structure

offsets the images’ dynamism.

SURFACE FRANKFURT AM MEIN

|

GERMANY

—

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