Graphic Designer's Essential Reference

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THE HEART OF THE MATTER

PROJECT STRATEGIES

A series of promotional tote bags for a fairy-tale festival supports

a family of black-and-white creature illustrations with a rainbow of

vivid hues. A contemporary serif, used for the type elements, visu-

ally relates to the thins and thicks in the drawings.

STUDIO CUCULIC ZAGREB

|

CROATIA

Wraparound labels of abstracted, dot-patterned

photographs bring energy and a contemporary edge

to this packaging system for a line of toiletries. The

choice of a classical serif brings detail and organicism

to the otherwise hard-edged presentation.

FRANCESCA SCIANDRA

NEW YORK, NY

|

UNITED STATES

Electric hues and sharply styl-

ized illustrations of insect pests

convey the potency of these

repellent sprays. Consistency

among illustrative treatments,

type styles and arrangement,

positioning of the primary

insect subject relative to the

titling and background areas,

and secondary hue identities

provides immediate product

family recognizability.

BRUKETA & ZINIC

ZAGREB

|

CROATIA

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Shopping bags for a delicatessen of

regional Croatian specialties show a range

of hand-drawn illustrations that evoke

the area’s rich heritage of textile design.

STUDIO CUCULIC ZAGREB

|

CROATIA

The immediacy and variability

of narrative inherent in public

storytelling announce them-

selves in this vibrant packaging

system for a set of archive CDs

produced by a storytelling

organization. A family of vivid

primary hues underpins the

packages; each cover’s layout

combines several elements

whose subjects change from

CD to CD, but whose visual

treatments remain consistent.

Formal attributes from within

the images inform the selection

of type styles to help unify the

visual language.

MARY DOMOWICZ

NEW YORK, NY

|

UNITED STATES

For a funky, sophisticated cosmetics

line, the designer evokes the energy

and architecture of an urban environ-

ment with a variety of geometric

patterns. A two-level palette brands

the overall line and color codes

products for day or evening. Added

drama and contrast are supplied by

the mix of typefaces: a sleek sans

serif family and a chunky slab serif.

STIM VISUAL

COMMUNICATION

BROOKLYN, NY

|

UNITED STATES

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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

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A painterly composition of the continents on the

cover of this CD, “Beats on Canvas,” metaphorically

links art making and drumming. Inside the case,

a grid of paint daubs, an inscription on the reverse

of a stretched canvas, and an array of paint-covered

brushes (arranged to evoke long, vertical drips)

continue the metaphor. The CD surface itself sug-

gests a “paint-by-numbers” idea.

THOMAS CSANO MONTREAL, QUEBEC

|

CANADA

215

THE HEART OF THE MATTER

PROJECT STRATEGIES

Brilliantly colored typographic pictorializations

of each fruit wine’s primary ingredient describe

the products and how to enjoy them.

BRUKETA & ZINIC ZAGREB

|

CROATIA

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GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

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Project Communication Brief

............................................................................................................

Communicate the site’s product offering: organic clothing—

produced using eco-friendly, sustainable production

methods—that doesn’t sacrifi ce style.

Evoke a sense of luxury and convey the materiality and workmanship of the products.

Convey the seasonality of the current collection.

Provide catalog functionality for browsing products and exploring

selected items in greater detail.

Text Element Translations

............................................................................................................

Client/Website Name

Sew Ready: Responsible Outfi tters

Positioning Line

Organic apparel for the couture-conscious

User’s Browser Focus

Fall 2010 Collection / Womens / Evening Dresses / Silk

Navigation Elements

Collections: Mens / Womens / Kids

Accessories

Home Fashions

About Sustainable Fashion

Company Profi le

Shopping Cart / Checkout

Product labels and description are represented

by dummy text in this project.

E-COMMERCE CATALOG PAGE

Eco-Conscious Apparel and Home Fashions

COMPLEX WEBSITE

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