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Graphic Designer's Essential Reference by Timothy Samara

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Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
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PROJECT STRATEGIES
231
(Text)
VISUAL PROFILE Geometric
4
Concrete
Depiction
4
Sharp
4
Clear
4
Effi cient
VISUAL PROFILE Montage
4
Metaphorical
4
Augmentation
4
Ecological
4
Responsible
4
Long-
Term
4
Direct
PICTO
18011 74
CHROMA
20003 80
20025 80
20033 80
TYPO
33016 108
37030 117
38042 119
SPATIAL
49011 142
PICTO
NA
CHROMA
19040 79
21048 83
TYPO
33021 108
34048 111
37028 117
38041 119
SPATIAL
49056 143
VISUAL PROFILE Radiant
4
Augmented
Color
4
Hi-Tech
4
Vibrant
4
Geometric
VISUAL PROFILE Austere
4
Economical
4
Effi cient
4
Ordered
4
Systematic
4
Responsible
PICTO
01028 40
CHROMA
19051 79
27029 95
TYPO
37009 116
38025 119
SPATIAL
49020 142
PICTO
NA
CHROMA
21025 83
21027 83
32029 105
TYPO
33043 109
34004 110
36032 115
SPATIAL
49019 142
VISUAL PROFILE Organic
4
Luminous
4
Transition
4
Enlightened
4
Augmentation
4
Ecologi-
cal
4
Illustrative Detailing
4
Humanistic
VISUAL PROFILE Concrete
4
Grounded
4
Radiant
4
Straightforward
4
Utilitarian
4
Bold
4
Contemporary
4
Colorful
PICTO
01069 41
15006 68
CHROMA
19037 79
21027 83
32017 105
TYPO
33010 108
37030 117
SPATIAL
49072 143
PICTO
01028 40
CHROMA
32010 104
TYPO
34024 110
37001 116
38031 119
SPATIAL
49033 142
LETTER-PERFECT
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(Text)
This two-sided celebrity event poster wraps the fi rst names of
various famous personages front to back in a large scale, slab serif
typeface set in a vivid process blue. The large text’s varying color
relationship to its background, along with transparent box
elements and contrasting sans serif type elements, contribute to
an edgy, yet elegant, layered dimensional quality.
PAARPILOTEN USSELDORF
|
GERMANY
A study in textural scale,
this performance poster
pitches enormous, vertically
emphatic script elements
themselves spliced into a
secondary rhythm
against
a textured, horizontal
Roman headline, staggered,
rotated text elements, and
a delicate, linear pattern.
CASSRA STUDIO
TEHRAN
|
IRAN
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
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(Text)
PROJECT STRATEGIES
LETTER-PERFECT
PICTO
01057 41
14007 66
14008 66
CHROMA
21001 82
25028 91
TYPO
37028 117
38023 118
38031 119
SPATIAL
49008 142
PICTO
01057 41
14008 66
CHROMA
29012 98
29015 98
TYPO
37023 116
37029 117
38032 119
SPATIAL
49025 142
PICTO
NA
CHROMA
25028 91
TYPO
37028 117
38031 119
38048 119
SPATIAL
49027 142
49029 142
VISUAL PROFILE
Abstracted Space
4
Colorful
4
Bold
4
Layered
4
Weather
and Flag Allusions
VISUAL PROFILE
1930s Americana
4
Iconic
4
Streamline
4
Transportation
4
Exploration
4
Crisp
4
Industrial
4
Abstract
VISUAL PROFILE
Sense of Expectation
4
Vertical Emphasis
4
Grandeur
4
Focused
4
Bigger than Life
4
Dimensional
4
Cold
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(Text)
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}
PICTO
04030 47
10017 58
10020 58
10038 59
CHROMA
23023 87
32006 104
TYPO
33007 108
37046 117
38017 118
38018 118
SPATIAL
49046 143
PICTO
01028 40
02009 42
02010 42
02011 42
CHROMA
19039 79
19049 79
25032 91
TYPO
33037 109
37030 117
38043 119
SPATIAL
49035 142
PICTO
01028 40
02093 43
03031 45
14005 66
CHROMA
26014 92
29017 99
TYPO
33016 108
37047 117
38027 119
SPATIAL
49040 143
VISUAL PROFILE
Direct
4
Fresh
4
Neutral
4
Emphasis
on Environment
4
Contemporary
4
Expansive
4
Under-
stated
4
Elegant
VISUAL PROFILE
Geometric
4
Iconic
4
Pristine
4
Grandeur
4
Experiential
4
Dynamic
Scale
4
Cinematic
VISUAL PROFILE
Mid-Century Modern
4
Nostalgic
4
Family
Activity
4
Ambiguous
Space
4
Iconic
4
Emphasis on Train
Travel
4
Vernacular
4
Stylized
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(Text)
235
LETTER-PERFECT
PROJECT STRATEGIES
Old wood-type slab serif capitals are
rearranged in playful confi gurations
from poster to poster in this series
to promote a band. Stark black-and-
white text elements are set off by a
different vibrant hue in each poster.
STEREOTYPE DESIGN
NEW YORK, NY
|
UNITED STATES
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