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Graphic Designer's Essential Reference by Timothy Samara

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(Text)
Updating and abstracting typographic language commonly associ-
ated with printed newspapers, this online political journal and blog
captures the spirit of hard-nosed, credible journalism and nostalgia
of the physical inspiration and translates it to speak to a current,
techologically-savvy audience.
STIM VISUAL COMMUNICATION BROOKLYN, NY
|
UNITED STATES
This home page uses modular grid elements, size
changes, and sharp, angular rules to provide richness
of detail; the shift of elements left and right, and the
varied intervals of space around them, impart rhythm
against the geometric solidity of the structure.
PAONE DESIGN ASSOCIATES
PHILADELPHIA, PA
|
UNITED STATES
SIMPLE
WEBSITE
HOME PAGE
Cultural Institution: Performing Arts
Project Communication Brief
.........................................................
Communicate the concept of operatic
performance, evoking its rich history and
cultural signifi cance.
Establish the organization’s contemporary,
nontraditional artistic direction.
Allude to the grand themes of opera and
of the current season; introduce the performance
currently on stage.
Convey the organization’s context in a
rural environment.
Text Element Translations
.........................................................
Client
The animals aren’t the only ones in luxurious
coats this season.
Acadia National Park (1)
Titling
Love, Death, and Everything in Between:
The 2010 Season
Featured Content
On Stage Now: The Magic Flute
Wolfgang Amadeus Mozart
A surrealist adaptation set in the decade prior
to World War I
Navigation Elements
Performance Calendar
Capital Campaign
People and Programs
Subscriptions
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
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PROJECT STRATEGIES
LETTER-PERFECT
PICTO
14004 66
CHROMA
19023 78
25013 90
TYPO
34001 110
37045 117
46017 134
48001 138
48201 139
48292 139
SPATIAL
49014 142
50043 145
PICTO
01002 40
02037 42
17028 72
17056 73
18013 74
18021 74
18034 75
CHROMA
19032 78
19041 79
19049 79
TYPO
33016 108
33037 109
36042 115
37001 116
38025 119
46050 135
SPATIAL
49068 143
PICTO
NA
CHROMA
24013 88
TYPO
37026 117
38014 118
38018 118
38043 119
46020 134
48018 138
48089 138
48114 138
48181 139
SPATIAL
49009 142
52018 149
VISUAL PROFILE Contemporary
4
Clean
4
Professional
4
Subtle Ornamentation
4
Organized
4
Effi cient
4
Informational
4
Rigorous
4
Sophisticated
4
Neutral
4
Quiet
VISUAL PROFILE Vernacular
4
Eclectic
4
Geometric
4
Constructed
4
Narrative
4
Symbolic
4
Delicate
4
Nostalgic
4
Iconic
4
Collage
4
Symbolic
VISUAL PROFILE Romantic
4
Sensuous
4
Musical
4
Rigorous
4
Ornamental
4
Ambiguous Space
4
Rhythmic
4
Classical
PICTO
02019 42
10028 58
CHROMA
19070 79
24018 89
TYPO
33007 108
33016 108
36023 114
37001 116
38040 119
46002 134
SPATIAL
49056 143
VISUAL PROFILE Simple
4
Rural Environment
4
Rustic
4
Organic
4
Natural Color
4
Timeless
4
Decorative Detailing
PICTO
NA
CHROMA
19006 78
29006 98
TYPO
37022 116
38045 119
38046 119
39015 120
46008 134
48193 139
48208 139
48214 139
48265 139
48291 139
SPATIAL
49046 143
VISUAL PROFILE Classical
4
Victorian
4
Eclectic
4
Rural Environment
4
Nostalgic
4
Romantic
4
Organic
4
Ornamental
4
Direct
PICTO
01001 40
01025 40
01029 40
CHROMA
19038 79
24001 88
TYPO
36042 115
37026 117
38007 118
46040 135
SPATIAL
49003 142
50043 145
VISUAL PROFILE Eclectic
4
Geometric
4
Presentational
4
Thematic
4
Interactive
4
Informational
4
Systematic
4
Fluid
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Supported by an equally dramatic three-color palette,
extremes of spatial proportion and scale among elements
are enriched by a contrast in serif and sans serif faces,
opposing structural logic, areas of bold simplicity, and a
myriad of fi nely detailed informational elements.
ADAMSMORIOKA BEVERLY HILLS, CA
|
UNITED STATES
EDITORIAL
PAGES
ANNUAL REPORT
MESSAGING SECTION
Industrial Chemical Manufacturing
Project Communication Brief
.........................................................
Communicate the client’s core products
and services: developing and distributing
chemical compounds for industrial and
technological manufacture.
Convey the general idea of chemistry
Establish the client’s expertise and
credibility within their fi eld.
Visualize the page spread’s primary message in
an accessible, dynamic way.
Establish a sense of accomplishment
and the client’s aspirations.
Text Element Translations
.........................................................
Client/Project
Chemokore Industrial Group
2010 Annual Report
Spread Title
More than simple growth: A new formula for
research and development effi ciency
Deck
This past year saw the implementation of
a dramatic new centrifuge system and
informatics systems that not only shorten
the development schedule by half, but open up
new avenues of exploration
Diagram Head
Change in fi nancial performance
relative to development time
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
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