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Graphic Designer's Essential Reference by Timothy Samara

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Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:242
242-248_26153.indd 242 7/12/11 9:07 PM
(Text)
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
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Index by Subject
Note: Page numbers in grayscale indicate fi gures.
2Fresh, 179, 218
999 Design, 177, 183
A
abstract form, 21, 21
abstract languages
geometric, 54–55, 54–55
organic, 56–57, 56–57
accent
analogous, 100–101, 100–101
contrasting, 102–103, 102–103
unifying, 104–105, 104–105
Adams Morioka, 199, 238
ads
image-driven, 180–185, 180–185
posters/ad campaigns, 200–207, 200–207,
232–235, 232–235
age groups, 99, 99
alignment, 18, 18
analogous accent, 100–101, 100–101
Archaic Capitals, 28, 28
Art Nouveau Types, 28, 28
asymmetry, 19, 19
Atelier Brückner, 199
axial alignment, 18, 18
B
Base Art Co., 177
basic techniques, 13–35
for building strong composition, 16–17
choosing and combining typefaces, 28–29
coding strategies, 27
crafting text, 32–33
creating color relationships, 22–23
hierarchical strategies, 18, 18
interaction between type and imagery, 30–31
symmetry and asymmetry, 19
working with imagery, 20
using abstract form, 21
using color, 24–27
using column grid, 34–35
black, 26, 26
Blackletter, 28, 28
bone folders, 14, 14–15
book design, 220–225, 220–225
books
swatch, 14, 14
trade, 220–225, 220–225
borders, page and object edge forms, 72–73,
72–73
bounce, 35, 35
brayers, 14, 14–15
brochures, 228–229, 228–229
Bruketa & Zinic, 172, 173, 183, 213, 215, 223
brushes, 14, 14–15
BTD:NYC, 225
business, 92–93, 92–93
C
callout treatments, 124–125, 124–125
caption treatments, 126–127, 126–127
Cassra Studio, 232
catalog pages, 216–217, 216–217, 219, 219
chromatic interaction, 22–23, 22–23
color
black, 26, 26
chromatic concepts, 76–105
coding, 27, 27, 100–105, 100–105
color concepts, 90–99
color psychology, 24, 24
color systems, 86–87, 86–87, 88–89, 88–89
creating visually dynamic color relationships,
22–23, 22–23
enhancing hierarchy with, 25, 25
limiting the palette, 26, 26
maximizing the palette, 26, 26
three-color palettes, 82–83, 82–83, 84–85,
84–85
two-color palettes, 78–79, 78–79, 80–81,
80–81
unusual coloration, 24, 24
using color to enhance messaging, 24, 24
color coding, 27, 27, 100–105, 100–105
color coding families
analogous accent, 100–101, 100–101
contrasting accent, 102–103, 102–103
unifying accent, 104–105, 104–105
color concepts
age groups, 99, 99
business, 92–93, 92–93
fashion, 96–97, 96–97
historical periods, 98–99, 98–99
home, 96–97, 96–97
lifestyles, 94–95, 94–95
moods, 90–91, 90–91
places, 90–91, 90–91
products, 94–95, 94–95
seasons, 90–91, 90–91
technology, 92–93, 92–93
color relationships, creating dynamic,
22–23, 22–23
color systems
one variable, 86–87, 86–87
two variables, 88–89, 88–89
color treatments (photographic), 46–47, 46–47
column grids, 34–35, 34–35, 146–147, 146–147,
148–149, 148–149
complex websites, 216–219, 216–219
composition. See also specifi c elements
building strong compositions, 16–17, 17
layout strategies, 158–159, 158–159
computers, 14,
14
concrete patterns, 62–63, 62–63
continuity, 18, 18
contrast, 17
contrasting accent, 102–103, 102–103
cover design, 164–166, 164–166, 164–169,
164–169, 228–229, 228–229
Creuna, 168, 169, 193, 195
cropping, image
faces, 156–157, 156–157
gures, 156–157, 156–157
objects, 155, 155
scenes, 154, 154
Csano, Thomas, 167, 169, 206, 215
curves, 68–69, 68–69
cutting mats, 14, 14–15
D
density, 18, 18
depth, 18, 18
designers/design fi rms
2Fresh, 179, 218
999 Design, 177, 183
Adams Morioka, 199, 238
Atelier Brückner, 199
Base Art Co., 177
Bruketa & Zinic, 172, 173, 183, 213, 215, 223
BTD:NYC, 225
(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:242
242-248_26153.indd 242 7/12/11 9:07 PM

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