Graphic Designer's Essential Reference

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Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn

#175 Dtp:204 Page:242

242-248_26153.indd 242 7/12/11 9:07 PM

(Text)

GRAPHIC DESIGNER’S ESSENTIAL REFERENCE

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Index by Subject

Note: Page numbers in grayscale indicate fi gures.

2Fresh, 179, 218

999 Design, 177, 183

A

abstract form, 21, 21

abstract languages

geometric, 54–55, 54–55

organic, 56–57, 56–57

accent

analogous, 100–101, 100–101

contrasting, 102–103, 102–103

unifying, 104–105, 104–105

Adams Morioka, 199, 238

ads

image-driven, 180–185, 180–185

posters/ad campaigns, 200–207, 200–207,

232–235, 232–235

age groups, 99, 99

alignment, 18, 18

analogous accent, 100–101, 100–101

Archaic Capitals, 28, 28

Art Nouveau Types, 28, 28

asymmetry, 19, 19

Atelier Brückner, 199

axial alignment, 18, 18

B

Base Art Co., 177

basic techniques, 13–35

for building strong composition, 16–17

choosing and combining typefaces, 28–29

coding strategies, 27

crafting text, 32–33

creating color relationships, 22–23

hierarchical strategies, 18, 18

interaction between type and imagery, 30–31

symmetry and asymmetry, 19

working with imagery, 20

using abstract form, 21

using color, 24–27

using column grid, 34–35

black, 26, 26

Blackletter, 28, 28

bone folders, 14, 14–15

book design, 220–225, 220–225

books

swatch, 14, 14

trade, 220–225, 220–225

borders, page and object edge forms, 72–73,

72–73

bounce, 35, 35

brayers, 14, 14–15

brochures, 228–229, 228–229

Bruketa & Zinic, 172, 173, 183, 213, 215, 223

brushes, 14, 14–15

BTD:NYC, 225

business, 92–93, 92–93

C

callout treatments, 124–125, 124–125

caption treatments, 126–127, 126–127

Cassra Studio, 232

catalog pages, 216–217, 216–217, 219, 219

chromatic interaction, 22–23, 22–23

color

black, 26, 26

chromatic concepts, 76–105

coding, 27, 27, 100–105, 100–105

color concepts, 90–99

color psychology, 24, 24

color systems, 86–87, 86–87, 88–89, 88–89

creating visually dynamic color relationships,

22–23, 22–23

enhancing hierarchy with, 25, 25

limiting the palette, 26, 26

maximizing the palette, 26, 26

three-color palettes, 82–83, 82–83, 84–85,

84–85

two-color palettes, 78–79, 78–79, 80–81,

80–81

unusual coloration, 24, 24

using color to enhance messaging, 24, 24

color coding, 27, 27, 100–105, 100–105

color coding families

analogous accent, 100–101, 100–101

contrasting accent, 102–103, 102–103

unifying accent, 104–105, 104–105

color concepts

age groups, 99, 99

business, 92–93, 92–93

fashion, 96–97, 96–97

historical periods, 98–99, 98–99

home, 96–97, 96–97

lifestyles, 94–95, 94–95

moods, 90–91, 90–91

places, 90–91, 90–91

products, 94–95, 94–95

seasons, 90–91, 90–91

technology, 92–93, 92–93

color relationships, creating dynamic,

22–23, 22–23

color systems

one variable, 86–87, 86–87

two variables, 88–89, 88–89

color treatments (photographic), 46–47, 46–47

column grids, 34–35, 34–35, 146–147, 146–147,

148–149, 148–149

complex websites, 216–219, 216–219

composition. See also specifi c elements

building strong compositions, 16–17, 17

layout strategies, 158–159, 158–159

computers, 14,

14

concrete patterns, 62–63, 62–63

continuity, 18, 18

contrast, 17

contrasting accent, 102–103, 102–103

cover design, 164–166, 164–166, 164–169,

164–169, 228–229, 228–229

Creuna, 168, 169, 193, 195

cropping, image

faces, 156–157, 156–157

fi gures, 156–157, 156–157

objects, 155, 155

scenes, 154, 154

Csano, Thomas, 167, 169, 206, 215

curves, 68–69, 68–69

cutting mats, 14, 14–15

D

density, 18, 18

depth, 18, 18

designers/design fi rms

2Fresh, 179, 218

999 Design, 177, 183

Adams Morioka, 199, 238

Atelier Brückner, 199

Base Art Co., 177

Bruketa & Zinic, 172, 173, 183, 213, 215, 223

BTD:NYC, 225

(RAY)

Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn

#175 Dtp:204 Page:242

242-248_26153.indd 242 7/12/11 9:07 PM