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Graphic Designer's Essential Reference by Timothy Samara

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(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:244
242-248_26153.indd 244 7/12/11 9:07 PM
(Text)
GRAPHIC DESIGNER’S ESSENTIAL REFERENCE
{}244
Kuhlmann Leavitt Design, 199
Kym Abrams Design, 167, 190
L
languages, abstract
geometric, 54–55, 54–55
organic, 56–57, 56–57
layout
image, compositional strategies, 158–159,
158–159. See also composition
Lee, Kyi Sun, 230
letter-perfect, 226-241
lifestyles, 94–95, 94–95
lines, 66–67, 66–67
loupes, 14, 14–15
LSD, 184
lucite brayers, 14, 14–15
M
marketing brochures, 228–229, 228–229
material, ordering, 18, 18
mats, 14, 14–15
Maurice Redmond/Feuer, 179, 205, 206
messaging, using color to enhance, 24, 24
metaphors, visual, 74–75, 74–75
modular grids, 150–151, 150–151
moods, 90–91, 90–91
N
naturalistic images, 42–43, 42–43
negative space, 16, 16
Neoclassical (Modern) Serif, 28, 28
O
objects, cropping of, 155, 155
organic languages, 56–57, 56–57
organization, 17. See also composition
orientation, 18, 18
ornamental patterns, 64–65, 64–65
P
Paarpiloten, 232, 240
packaging systems, 210–215, 210–215
page divisions
diagonal, 144–145, 144–145
organic, 144–145, 144–145
orthogonal, 142–143, 142–143
palettes
formal, 78–79, 78–79, 82–83, 82–83
limiting, 26, 26
maximizing, 26, 26
monochrome, 84–85, 84–85
one color + neutral, 80–81, 80–81
three-color, 82–83, 82–83, 84–85, 84–85
two-color, 78–79, 78–79, 80–81, 80–81
paragraph breaks, 122–123, 122–123
patterns
concrete: photographic, 62–63, 62–63
geometric: curves, 68–69, 68–69
geometric: grids, 70–71, 70–71
geometric: lines, 66–67, 66–67
ornamental, 64–65, 64–65
People Design, 169, 176, 194, 203
photographic patterns, 62–63, 62–63
photography
color and toning treatments, 46–47, 46–47
customizing, 20, 20
form manipulations, 50–51, 50–51
texture and fi lter treatments, 48–49, 48–49
pictorial staples, 38–75
places, 90–91, 90–91
posters/ad campaigns, 200–207, 200–207,
232–235, 232–235
precision rulers, 14, 14
preliminary prep, 14
preparation, 14
product packaging, 170–173, 170–173
products, 94–95, 94–95
project strategies, 160–241
book design, 220–225, 220–225
cover design, 164–169, 164–169, 228–229,
228–229
editorial pages, 238–241, 238–241
rst impressions, 162–185
heart of the matter, 208–225
image-driven ads, 180–185, 180–185
letter-perfect, 226–241
packaging systems, 210–214, 210–215,
230–231, 230–231
posters/ad campaigns, 200–207, 200–207,
232–235, 232–235
retail display, 196–199, 196–199
setting the stage, 186–207
single-product packaging, 170–173, 170–173
websites, 174–179, 174–179, 216–219, 216–219
,
236–237, 236–237
proportion, 18, 18
proximity, 18, 18
psychology, color, 24, 24
R
rag problems, 32, 32
reader-friendly text, crafting, 32–33, 32–33
Red Canoe, 172, 224
retail display, 196–199, 196–199
rhythm, 18, 18
Rolfe, Jasen D., 191
rotational alignment, 18, 18
rulers, 14, 14
runners, 128–129, 128–129
S
sable brushes, 14, 14–15
Sägenvier Design Kommunikation, 207
scale, 17, 18, 18
scenes, cropping of, 154, 154
Sciandra, Francesca, 179, 213
script
orid scripts, 28, 28
italic/script hybrids, 28, 28
seasons, 90–91, 90–91
Serif/Sans Hybrids, 28, 28
setting the stage, 186-207
shapes, basic, 40–41, 40–41
Shim, Julie, 224
Shinnoske, Inc., 173, 202
signs: visual metaphors, 74–75, 74–75
silhouetted images, 35, 35
simple websites, 174–179, 174–179,
236–237, 236–237
single family theory, 29, 29
single-product packaging, 170–173, 170–173
Slab Serif, 28, 28
Song, Sung Soo, 185, 193
space, 16, 16
spatial presentations, 140–159
editorial structure, 152–153, 152–153
folio/runner placement, 152–153, 152–153
grids, 146–151, 146–151
image cropping, 154–157, 154–157
image layout, 158–159, 158–159
page divisions, 142–145, 142–145
spatial progression, 18, 18
spiraling, 18, 18
spot- and process-color swatch books, 14, 14
stepping, 18, 18
Stereotype Design, 185, 235
Stim Visual Communication, 214
storefront window promotion, 196–198, 196–198
straightedges, 14, 14–15
structural focus, 18, 18
Studio Cuculíc, 185, 213, 214
studio knives, 14, 14–15
stylized image languages, 44–45, 44–45
Sunwoo, Ann Im, 194
Surface, 195
Suthern Design, 223
swatch books, 14, 14
symbols: visual metaphors, 74–75, 74–75
symmetry, 19, 19
T
Tactical Magic, 184
techniques, basic, 13–35
for building strong composition, 16–17
choosing and combining typefaces, 28–29
(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:244
242-248_26153.indd 244 7/12/11 9:07 PM

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