(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:245
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(Text)
245
BY SUBJECT
INDEX
{}
coding strategies, 27
crafting text, 32–33
creating color relationships, 22–23
hierarchical strategies, 18, 18
interaction between type and imagery, 30–31
symmetry and asymmetry, 19
working with imagery, 20
using abstract form, 21
using color, 24–27
using column grid, 34–35
technology, 92–93, 92–93
text. See also text structures; typography
crafting reader-friendly, 32–33, 32–33
justifi cation problems, 32, 32
rag problems, 32, 32
text structures, 130–137, 130–137
hierarchic: columnar, 130–131, 130–131
informational listings, 134–135, 134–135
irregular shaping, 132–133, 132–133
tabular data, 136–137, 136–137
textures
abstract, 60–61, 60–61
representational, 58–59, 58–59
texture treatments (photographic), 48–49,
48–49
Think Studio, 168, 177, 228
three-color palettes
formal, 82–83, 82–83
monochrome, 84–85, 84–85
toning treatments (photographic), 46–47,
46–47
tools, 14
trade books, 220–225, 220–225
Transitional Serif, 28, 28
triangles, 14, 14–15
triangulation, 18, 18
two-color palettes
formal, 78–79, 78–79
one color + neutral, 80–81, 80–81
type. See also text; typography
form manipulations, 108–109, 108–109
as image, 108–111, 108–111
imagery and, 30–31, 30–31
pictorializations, 110–111, 110–111
type as image, 108–111, 108–111
typefaces, 28–29, 28–29. See also dingbats
Archaic Capitals, 28, 28
Art Nouveau Types, 28, 28
Blackletter, 28, 28
choosing, 28, 28
combinations, 29, 29, 116–117, 116–117
orid scripts, 28, 28
Geometric Sans Serif, 28, 28
Gothic Oldstyle Serif, 28, 28
Grotesk Sans Serif, 28, 28
Humanistic Sans Serif, 28, 28
Humanist (Rounded) Oldstyle, 28, 28
italic/script hybrids, 28, 28
Neoclassical (Modern) Serif, 28, 28
script, 28, 28
selections, 112–115, 112–115
Serif/Sans Hybrids, 28, 28
single family theory, 29, 29
Slab Serif, 28, 28
Sans Serif, 28, 28
Transitional Serif, 28, 28
typeface selections
concepts, 114–115, 114–115
historical, 112–113, 112–113
moods, 114–115, 114–115
typography, 107–139, 226–241.
See also type; typefaces
dingbats, 138–139, 138–139
directionals, 138–139, 138–139
editorial elements, 118–129, 118–129
editorial style mixes, 116–117, 116–117
embellishments, 138–139, 138–139
text structures, 130–137, 130–137
type as image, 108–111, 108–111
U
unifying accent, 104–105, 104–105
V
visual dialogue, 30–31, 30–31
visual hierarchy, defi ning clear, 18, 18
visual metaphors, 74–75, 74–75
visual techniques, 13–35
for building strong composition, 16–17
choosing and combining typefaces, 28–29
coding strategies, 27
crafting text, 32–33
creating color relationships, 22–23
hierarchical strategies, 18, 18
interaction between type and imagery, 30–31
symmetry and asymmetry, 19
working with imagery, 20
using abstract form, 21
using color, 24–27
using column grid, 34–35
W
websites
complex, 216–219, 216–219
simple, 174–179, 174–179, 236–237, 236–237
weight, 18, 18
white erasers, 14, 14
(RAY)
Job:07-26153 Title:RP-Graphic Designer’s Essential Reference PB Edn
#175 Dtp:204 Page:245
242-248_26153.indd 245 7/12/11 9:07 PM

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