In the 1960s a new concept in leadership, known as “servant leadership,” emerged with the writings and teachings of Robert Greenleaf. The emphasis in this form of leading was on the needs of the people who were being led, which seemed to run counter to the basic ideas underpinning the more hierarchical leadership philosophies popular at the time. Greenleaf created the concept in 1964 and started using the term then. He wrote:

It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions. ...

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