Chapter 5The First Golden Formula – Simple As ABCDE

Let's assume you've found out in advance what you can about an approaching situation involving anticipated tough questions.

You have worked out what those questions are likely to be.

You've also prepared your list of “best things you can say” for each of these questions. This is already helping put you in a more positive frame of mind.

Now comes the crunch.

When you're asked a tough question, your standard practice at the start of your reply is something that takes a lot of people by surprise.

You need to get straight to the point, tell the truth and actually answer it if you possibly can.

How you Structure Your Answer is Critical

Exactly how you actually convey this truth as part of the ...

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