Great Change

Conclusion: I wish you luck with your choice

Don't explain your philosophy — embody it.

Epictetus (50–135 CE), Greek Stoic Philosopher

Well, here we are at the end of the book, and the big question looms: what's next?

What's next indeed.

There are an almost infinite set of forces and factors that will inevitably affect your industry and your organisation. We've not yet reached peak change, with a range of geopolitical forces, technology and innovation, industry agitations, societal forces and the characteristics of your own company all jockeying with one another to see which will create the biggest disruptive threat. The climate crisis, population growth and technology are just some of the forces that will fundamentally change your organisation's future.

There's always a choice between embracing that which might be uncertain, risky and dangerous, but that we acknowledge deep down is the right thing to do, compared to that which is easy, certain and comfortable, but which we know will not lead to progress or a better outcome. It's always been easy to kick the hard choices down the road.

The choice for our current generation of leaders is important for our existing and future standard of living. The disruptive forces emerging and already challenging our industries and companies will require the very best of our energies to confront them. To assume that our companies will continue to flourish in the face of this disruption without major transformation is either naïve or negligent. ...