CHAPTER 4

Communication: One of the Key Elements for Success in Coaching Profession

Whether the coach speaks or not, he’s always communicating! Signals are sent through his appearance, the tone of his voice, gestures, and movements. So it’s impossible not to communicate!

When the coach deliberately or unintentionally happens to ignore players, journalists, or fans, again he’s communicating messages. Thanks to their communication, the coaches become recognizable, as communication gives them added and unique value that sets them above the rest. Every word, every smile, greeting, and handshake with an athlete or fan is a message that’ll be remembered for a long time. Good quality communication is one of the basic requirements of a coaching profession. ...

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