Aaker, D.A., and M.B. Equity. 1991. The Free Press, New York, NY.
abbeyathletics.com, 2018. “Pope Pius XII Quote on Sport Properly Directed.” from https://abbeyathletics.prestosports.com//sport_virtue/pope_pius_xii_quote_on_sport_proprely_directed
Badenhausen, K. 2018. “The World’s Most Valuable Brands 2018.” from https://forbes.com/sites/kurtbadenhausen/2018/05/23/the-worlds-most-valuable-brands-2018/#7a0e480d610c
Bauer, H.H., N.E. Stokburger-Sauer, and S. Exler. 2008. “Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment.” Journal of Sport Management 22, no. 2, pp. 205–26.
bundesliga.com, 2018. “German Soccer Rules: 50+1 Explained.” from https://bundesliga.com/en/news/Bundesliga/german-soccer-rules-50-1-fifty-plus-one-explained-466583.jsp ...
Get Great Coaching and Your Bottom Line now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
