About the Author

Marijan Hizak is a longtime sportsman, marketing expert, and publicist. His life and professional career from the very start have been determined by sports. He started playing football in Croatia at a very young age and kept playing it until he graduated from the Faculty of Economics, University of Zagreb, and obtained his master’s degree in marketing.

His professional career is also mostly tied to working in sports. Among others, he was the director of marketing of the Croatian ­professional football club Varteks FC (now Varazdin FC). Thanks to the Varteks FC taking part in the prestigious European soccer competitions, he had a a great opportunity to get to know the structure and organization of major ­European football clubs ...

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