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Chapter 1 Sports Industry—Heading to the Top of the Most Profitable Business Sectors
Chapter 2 Better Sports Coaching Delivers Better Business Performance
Chapter 3 Marketing, A Philosophy that Has Changed the Sport
Chapter 4 Communication: One of the Key Elements for Success in Coaching Profession
Chapter 5 Why Are Some Coaches More Successful than Others?
Chapter 6 What Is the Future of Sports Business?
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