Chapter 16American Halal—Setting the Stage for the Future

In an industry that runs on marketing information, Adnan Durrani has become a master of managing data and trends that will inform tough decisions. He is a compelling figure in the growing halal food marketplace because he has had proven success running a large business in the past. He is uniquely positioned to making halal and organically grown, ethically raised meat and vegetables a staple of the American and Canadian diet—Muslim or not. Adnan is also a connector of like-minded Muslims all over the world and an interfaith leader who regularly engages in dialogue with people from all walks of life. With his knowledge base, network, and vision, he is setting the table for the future of ...

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